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How’s it even possible that the auto insurance industry is able to manage so many subscribers? Single firms are managing not only more accounts, but more of these accounts are purchasing and maintaining more and more products and policies per account than ever before. It’s being made possible by huge advances in the auto insurance industry’s IT infrastructure. Today, the bulk of customer services are self serviced by the customer themselves. In the IT world, there’s jargon and lingo for this: “crowd sourcing.” This involves pushing labor and input about a firm’s product is pushed out onto the crowd, lowering overhead and manufacturing costs, while producing more and more product. In a positive sort of viral sequence that ends up making the insurer a good deal more money than ever imagined by industry leaders. Customers are largely happy with these advancements as a lot of these tasks are now in the hands of the customer.